Ever wondered what was the difference between your business either appearing on the front page of a Google search, or on the uncharted territories of the second and third and so on pages?
The answer to that, is SEO.
SEO means Search Engine Optimization and is all about trying to rank higher in search engines. To rank higher you make changes to your website that make it easier for search engines to understand your content and how to make that content easier for others to find.
1. SEO Is In Fact An Investment
Believe it or not SEO is a vital investment to your company. It’s an investment that in short will bring a high reward. You become aware of keywords and tags that have better conversion rates for your company and in turn will get you on the first page of Google’s Search Engine. When done correctly, SEO will bring tremendous results and better your website traffic and more will see your content or service.
2. SEO Goes Hand In Hand With Your Marketing
Although SEO is powerful, it wouldn’t be the only tool at your disposal. SEO can go hand in hand with your social media accounts, branding and other marketing strategies. If you combine these strategies and use them all together the amount of traffic you’re content receives is endless.
3. Increase Website Traffic
SEO can help your product or services get to consumers who are eager to have it, as well as reach the consumers who had no idea something like this exist. Increasing your site traffic can impact your online sales in a big way as well. SEO (Search Engine Optimization) as well as SEM (Search Engine Marketing) offers you customized search engine strategies.
4. Your Competitors May Already Be Using SEO
You may knock SEO off as an useless tool if you want but believe it or not your competition may already be using SEO, meaning any potential online consumers that could have been your next customer is more than likely in the hands of your competition.
Let’s be honest, who actually clicks to the second or third page of Google to find things? Do you? Highly unlikely.
Here’s a quote by a Search Information Architect:
Academic research indicates that 91% of searchers do not go past page 1 of the search results andt over 50% do not go past the first 3 results on page 1. (Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009). I believe that Google’s own research supports the finding that the top of page one is where its at placement-wise.
Even more evidence to why you want to be in at least the top three spots on Google is because of the chart below:
Yes the top 1 spot on a Google search engine will receive about 33% of the traffic. So ask yourself why is it that way as well as whether or not that person is using the right SEO tools vs 4 thru 10?
5. SEO Can Put You In The Drivers Seat
Imagine a head start in SEO, meaning if you have the jump on your competitor, you’re already in the driver’s seat. People will see your content and product or services first.
6. SEO Increases Everything About Your Business
SEO is your trump card. It can increase your impact drastically by getting your content, services or products in front of your targeted eyeballs.
They will ensure that your website appeals to the right audience as well as receive traffic from a great portion of it.
7. An Investment in SEO Is Free Advertisement In The Long Run
SEO lets you dictate how your business should be featured on search results. Think of it this way, once the content is on the internet it is out there for billions of people to see and believe it or not it will be out there forever. People are always searching for information on things and you will always find more and more people discovering your content through search engines years down the line. All because of what? YOUR INVESTMENT IN SEO FIVE YEARS AGO.
8. SEO Goes Hand In Hand With Social Media
If your company does not utilize social media outlets such as Facebook, Twitter, Pinterest, Instagram, Youtube, Google+ and more, then you are already at a lost. You will need these outlets to reach more and more people and different audiences.
Content shared by users on social networks are directly related to SEO tools such as title tags and meta descriptions. So every retweet, every facebook share or photo posted is all helping your content reach more and more people.
9. SEO Builds B2C Trust
Let’s face it, which company will you trust more? The company that is on the front page of Google search engines or the one that is on the third?
Placement is everything to be honest, it can make your business stronger and more recognized (learn more about SEO services for Mississauga). This should be a goal you want to reach when people search for your business through relevant words and phrases.
People will see your business at the top and automatically assume that you are indeed the best.
Your website’s title and meta description tags can relay a powerful statement that strengthens your company, while helping spread the marketing message that your company has gone over in your marketing strategy.
10. SEO Helps You Offline As Well
A WebVisible/Nielsen study in 2008 found that 86% of consumers use the Internet to find local businesses from which to buy offline.
Your company should not ignore online marketing and SEO. It will be a major help towards building a great company that consumers trust and rely on for content, products and great services.
Think of that online content, product or service as your salesman that never sleeps or that never check off the clock. It will always be there driving in more consumers both online and offline.
SEO is a great tool that many may see as a business cost, in reality it will be a big investment that pays off hugely for the company and potential consumers.
Help guide those lost consumers to your business today.