22 Jun 2016

Linux Distro To Try: Cub Linux

Cub Linux (formerly Chromixium) is an Ubuntu-based Linux distribution that attempts to recreate the look & feel and functionality of Google’s Chrome OS on a conventional desktop.

It combines the Openbox window manager with the Compton desktop compositor, Plank dock and LXDE’s LXPanel to provide the desktop and menus.

The Chromium web browser, equipped with the PepperFlash plugin, is the main online application, although the complete array of Ubuntu software can be easily added for offline/desktop use.

Ubuntu updates are installed automatically, providing long-term security support.

The latest version of Cub Linux is 1.5, which released in July 2015.

The developer of Cub Linux announced the Cub Linux Foundation, in an attempt to get more developers on his team due to the growing popularity of Cub Linux:

Cub Linux needs you! This distro is growing too big for one man to manage. I am pleased to announce the creation of the Cub Linux Foundation and so far there are empty seats at the table to be filled! This is a call to arms for those of you with a vested interest in Cub Linux, where it is now and where it will be in the future. To secure its future, I am looking for developers, artists, writers and enthusiasts from all walks of life to join the Foundation so that Cub Linux can become a true community Linux distribution.

If we cannot get a Foundation together, then frankly, I face burnout and the project faces stagnation. Google and Ubuntu are both working towards desktop and mobile convergence in their own ways, and these provide challenges but opportunities for Cub Linux.

Download Cub Linux: https://cublinux.com/download/

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10 Jun 2016

What is the tech ecosystem?

What is a tech ecossytem

What is an Ecosystem

 

I have been a huge fan of the Apple ecosystem for a while now, and I still am. I first want to explain what an ecosystem is and why it is so important. An ecosystem is a collection of software and devices that help to allow for a seamless OS experience. It allows the information user to easily store and retrieve information as well as represent it from any device anywhere. A person fully committed to the Apple ecosystem may have the following devices:

iPhone 6s Plus

Macbook Pro

Apple TV

iPod

iMac

Airport Extreme

iPad

While it may seem as simple as “buy everything that apple makes and you will be better off,” there is more to it than that. The operating system is very important. There was always opportunities to buy every product line up that a company produced, what changed was the internet and the cloud. Cloud connectivity and apps created the ecosystem. This allowed one to store there information on one device and access it on another. It allowed for using an application on one device, and then picking up the work on another device. This was a huge game changer, and many don’t fully appreciate or even realize the value in ecosystems. It’s the software which really defines and ecosystem. I will argue here that for an ecosystem to be developed in its most rudimentary form, there must be a few key software integrations. Let’s take Apple for example. The following software is key to apples ecosystem:

itunes

keychain

a browser, Safari

icloud

productivity software (in the cloud)

Without these basic components, the ecosystem doesn’t really fully exist, and the cloud is the one critical component that brings it all together.
Thus if there were a proper way to name such ecosystems, it would be the name of their respective clouds that should be used. For instance, instead of the Apple ecosystem, we would have the icloud ecosystem; instead of the Windows ecosystem, it would be the OneDrive ecosystem; instead if the Android or Google ecosystem, we would have the Google Drive ecosystem. This begs the question, does Samsung have an ecosystem? Does LG have an ecosystem. Well the term has been used loosely to describe many similar things, but not quite what we’re talking about here. Do we need a new term? As we discuss this issue in further posts, we will establish some well thought out definition and term to define what is being described here.

An ecosystem is software driven and focused and there must be a cloud at it’s center as a driver and engine, to hold all the software together. Device classification is important too, especially as the internet of things become more ingrained; but only important as far as software is concerned. For hardware is only a tool of software. It’s the software that is the most important. We will continue to explore the ecosystem, what it is, what defines it, etc….

Windows Ecosystem (OneDrive)

Windows Ecosystem

Windows Ecosystem

Apple Ecosystem (iCloud)

Apple ecosystem

Apple ecosystem

Google Ecosystem (Google Drive)

Google ecosystem

Google ecosystem

 

Ubuntu Ecosystem (No Cloud!!!!!! Where is Ubuntu One!!!!!)

Ubuntu Ecosystem?

The Ubuntu Ecosystem?

 

 

 

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27 May 2016

10 Reasons Why SEO Is Important To Your Business

Ever wondered what was the difference between your business either appearing on the front page of a Google search, or on the uncharted territories of the second and third and so on pages?

The answer to that, is SEO.

SEO means Search Engine Optimization and is all about trying to rank higher in search engines. To rank higher you make changes to your website that make it easier for search engines to understand your content and how to make that content easier for others to find.

Enough about what SEO does, time to dive into ten reasons why SEO is vital to your business website and why you should invest in SEO.

1. SEO Is In Fact An Investment

Believe it or not SEO is a vital investment to your company. It’s an investment that in short will bring a high reward. You become aware of keywords and tags that have better conversion rates for your company and in turn will get you on the first page of Google’s Search Engine. When done correctly, SEO will bring tremendous results and better your website traffic and more will see your content or service.

2. SEO Goes Hand In Hand With Your Marketing

Although SEO is powerful, it wouldn’t be the only tool at your disposal. SEO can go hand in hand with your social media accounts, branding and other marketing strategies. If you combine these strategies and use them all together the amount of traffic you’re content receives is endless.

3. Increase Website Traffic

SEO can help your product or services get to consumers who are eager to have it, as well as reach the consumers who had no idea something like this exist. Increasing your site traffic can impact your online sales in a big way as well. SEO (Search Engine Optimization) as well as SEM (Search Engine Marketing) offers you customized search engine strategies.

4. Your Competitors May Already Be Using SEO

You may knock SEO off as an useless tool if you want but believe it or not your competition may already be using SEO, meaning any potential online consumers that could have been your next customer is more than likely in the hands of your competition.

Let’s be honest, who actually clicks to the second or third page of Google to find things? Do you? Highly unlikely.

Here’s a quote by a Search Information Architect:

Academic research indicates that 91% of searchers do not go past page 1 of the search results andt over 50% do not go past the first 3 results on page 1. (Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009). I believe that Google’s own research supports the finding that the top of page one is where its at placement-wise.

Even more evidence to why you want to be in at least the top three spots on Google is because of the chart below:

google-results-page-rank-average-traffic-share-chart

Yes the top 1 spot on a Google search engine will receive about 33% of the traffic. So ask yourself why is it that way as well as whether or not that person is using the right SEO tools vs 4 thru 10?

5. SEO Can Put You In The Drivers Seat

Now the opposite of if your competition has SEO vs you not having it is you having SEO and your competition not having it.

Imagine a head start in SEO, meaning if you have the jump on your competitor, you’re already in the driver’s seat. People will see your content and product or services first.

6. SEO Increases Everything About Your Business

SEO is your trump card. It can increase your impact drastically by getting your content, services or products in front of your targeted eyeballs.

This is also the big reason why you should really want SEO to be handled by professionals who know what they are doing and how to get the job done.

They will ensure that your website appeals to the right audience as well as receive traffic from a great portion of it.

7. An Investment in SEO Is Free Advertisement In The Long Run

SEO lets you dictate how your business should be featured on search results. Think of it this way, once the content is on the internet it is out there for billions of people to see and believe it or not it will be out there forever. People are always searching for information on things and you will always find more and more people discovering your content through search engines years down the line. All because of what? YOUR INVESTMENT IN SEO FIVE YEARS AGO.

8. SEO Goes Hand In Hand With Social Media

If your company does not utilize social media outlets such as Facebook, Twitter, Pinterest, Instagram, Youtube, Google+ and more, then you are already at a lost. You will need these outlets to reach more and more people and different audiences.

Content shared by users on social networks are directly related to SEO tools such as title tags and meta descriptions. So every retweet, every facebook share or photo posted is all helping your content reach more and more people.

9. SEO Builds B2C Trust

Let’s face it, which company will you trust more? The company that is on the front page of Google search engines or the one that is on the third?

Placement is everything to be honest, it can make your business stronger and more recognized (learn more about SEO services for Mississauga). This should be a goal you want to reach when people search for your business through relevant words and phrases.

People will see your business at the top and automatically assume that you are indeed the best.

Your website’s title and meta description tags can relay a powerful statement that strengthens your company, while helping spread the marketing message that your company has gone over in your marketing strategy.

10. SEO Helps You Offline As Well

A WebVisible/Nielsen study in 2008 found that 86% of consumers use the Internet to find local businesses from which to buy offline.

Your company should not ignore online marketing and SEO. It will be a major help towards building a great company that consumers trust and rely on for content, products and great services.

Think of that online content, product or service as your salesman that never sleeps or that never check off the clock. It will always be there driving in more consumers both online and offline.

SEO is a great tool that many may see as a business cost, in reality it will be a big investment that pays off hugely for the company and potential consumers.

Help guide those lost consumers to your business today.

Need SEO services? Hire Casanova Information Services, we offer top notch SEO services.

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