10 Jun 2016

What is the tech ecosystem?

What is a tech ecossytem

What is an Ecosystem

 

I have been a huge fan of the Apple ecosystem for a while now, and I still am. I first want to explain what an ecosystem is and why it is so important. An ecosystem is a collection of software and devices that help to allow for a seamless OS experience. It allows the information user to easily store and retrieve information as well as represent it from any device anywhere. A person fully committed to the Apple ecosystem may have the following devices:

iPhone 6s Plus

Macbook Pro

Apple TV

iPod

iMac

Airport Extreme

iPad

While it may seem as simple as “buy everything that apple makes and you will be better off,” there is more to it than that. The operating system is very important. There was always opportunities to buy every product line up that a company produced, what changed was the internet and the cloud. Cloud connectivity and apps created the ecosystem. This allowed one to store there information on one device and access it on another. It allowed for using an application on one device, and then picking up the work on another device. This was a huge game changer, and many don’t fully appreciate or even realize the value in ecosystems. It’s the software which really defines and ecosystem. I will argue here that for an ecosystem to be developed in its most rudimentary form, there must be a few key software integrations. Let’s take Apple for example. The following software is key to apples ecosystem:

itunes

keychain

a browser, Safari

icloud

productivity software (in the cloud)

Without these basic components, the ecosystem doesn’t really fully exist, and the cloud is the one critical component that brings it all together.
Thus if there were a proper way to name such ecosystems, it would be the name of their respective clouds that should be used. For instance, instead of the Apple ecosystem, we would have the icloud ecosystem; instead of the Windows ecosystem, it would be the OneDrive ecosystem; instead if the Android or Google ecosystem, we would have the Google Drive ecosystem. This begs the question, does Samsung have an ecosystem? Does LG have an ecosystem. Well the term has been used loosely to describe many similar things, but not quite what we’re talking about here. Do we need a new term? As we discuss this issue in further posts, we will establish some well thought out definition and term to define what is being described here.

An ecosystem is software driven and focused and there must be a cloud at it’s center as a driver and engine, to hold all the software together. Device classification is important too, especially as the internet of things become more ingrained; but only important as far as software is concerned. For hardware is only a tool of software. It’s the software that is the most important. We will continue to explore the ecosystem, what it is, what defines it, etc….

Windows Ecosystem (OneDrive)

Windows Ecosystem

Windows Ecosystem

Apple Ecosystem (iCloud)

Apple ecosystem

Apple ecosystem

Google Ecosystem (Google Drive)

Google ecosystem

Google ecosystem

 

Ubuntu Ecosystem (No Cloud!!!!!! Where is Ubuntu One!!!!!)

Ubuntu Ecosystem?

The Ubuntu Ecosystem?

 

 

 

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09 May 2016

The Knowledge Graph – SEO, your Website, and your Business

The knowledge graph was introduced by Google in 2012. It is a way for information that you are searching for to be presented more easily as opposed to looking a SERPs, or search engine results. The knowledge graph for businesses (which we at Casanova refer to the “business showcase”) is huge for representing your business interests online. If your business doesn’t appear in the knowledge graph, then you are seriously losing out. How do you get into the knowledge graph? The three major search engines, Google, Bing, and yahoo, each have their own knowledge graph (But they have different names) and methods for entering it. Google my business is the way to enter the knowledge graph for Google. Google my business allows you to enter business information and to get a google+ page for your business which does wonders for your SEO. Bing Places is the way to enter the knowledge graph for Bing. These tools are paramount to your businesses’ online presence and should not be overlooked by any business.

The knowledge graph is aimed at semantic search with three main goals: answer, converse, and anticipate. The Knowledge graph seeks to become a robot that humans can talk to get information and to learn. Where do you stand with understanding the knowledge graph and how it relates to your business?

 

 

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