09 May 2016

The Knowledge Graph – SEO, your Website, and your Business

The knowledge graph was introduced by Google in 2012. It is a way for information that you are searching for to be presented more easily as opposed to looking a SERPs, or search engine results. The knowledge graph for businesses (which we at Casanova refer to the “business showcase”) is huge for representing your business interests online. If your business doesn’t appear in the knowledge graph, then you are seriously losing out. How do you get into the knowledge graph? The three major search engines, Google, Bing, and yahoo, each have their own knowledge graph (But they have different names) and methods for entering it. Google my business is the way to enter the knowledge graph for Google. Google my business allows you to enter business information and to get a google+ page for your business which does wonders for your SEO. Bing Places is the way to enter the knowledge graph for Bing. These tools are paramount to your businesses’ online presence and should not be overlooked by any business.

The knowledge graph is aimed at semantic search with three main goals: answer, converse, and anticipate. The Knowledge graph seeks to become a robot that humans can talk to get information and to learn. Where do you stand with understanding the knowledge graph and how it relates to your business?

 

 

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