Rick Johnson of Web Realty shared some good information today on the benefits of digital targeted advertising. As a marketing guru and Account Executive at the local radio station, WJOL, Rick Johnson has extensive knowledge on how to drive traffic and customers to your business. Mr. Johnson explained how radio is a very important means of marketing that shouldn’t be overlooked. This creates a huge opportunity for local businesses to have a traditional and ever growing way to promote their business. Mr. Johnson explained how radio is something that is easily consumed in the car and that many people still tune into radio than one would think.
“What do people do while they are in the car?”
“How often are people in the car?”
These rhetorical questions asked by Mr. Johnson really helped to set the tone on how important radio is to anyone’s budget. Rick Johnson also explained new targeted digital advertising which was just amazing. This new service allows you to follow your customers with geo-fencing technology. This technology allows you to target an ad at specific customers when they enter specific geographical areas. Targeted digital advertising also allows you to utilize information collected about your potential clients, so that you can target them at the right time in the right place. Like on a specific website, or app, at a specific time, on a specific date. While the service seems very invasive, it is highly effective and allows you to make significant income while also being a better option than some PPC services.
Mr. Johnson is also into commercial and residential real-estate in the Shorewood Plainfield area. His realestate business can be reached at:
Casanova is currently discussing SEO and social media signaling with Mr. Johnson’s company. We highly Recommend that you reach out to Mr. Johonson!