SEO can either come by way of organic processes or by way of an optimizer. Deciding on whether you need to pay for optimization can be a huge decision. Are you looking to be optimized locally in your town? Are you looking to be optimized locally in your town for differnet keyword searches? Are you looking to be optimized more for regional searches? These questions leans on you decision of choosing your optimization plan. Regional plans are usually the best given that many businesses don’t serve just the municipality that their business is located in but the surrounding municipalities as well. Google wants to find your business in your respective municipality. If Google hasn’t found you yet, then you definitely need optimization as there could be some issues preventing them from gaining access to your information.
Standard prices tend to be in the range of $750 a month. Wow, some would say; that’s the price of a mortgage. But advertising has never been cheap. And while the price coild be similiar to print advertising, the rewards have the potential to be much better. SEO puts your information in front of your potential customers. When they search for things that you target with you optimizer, then they get your website on the front page.
Many SEO companies charge considerably less for many reasons, according to Toronto SEO Specialists, Thunder Rank. Once people understand what SEO is, they want SEO. But many small business owners won’t want to pay $750 a month for SEO. Given this, many companies lower prices in two ways. They frustratingly lower their prices for the same quality of service to say, $250 a month. This is disastrous for the industry. A true SEO campaign starts out, at the very least, with 40 hrs of works for the first month. SEOs with more experience and better tools can mitigate time management to achieve the same results, but your average SEO needs to spend this amount of time to kick off the campaign.
$250 / 40 = $6.25
That’s less than minimum of wage in many areas. The reason that this is disastrous for the industry harbors on the idea that low pay lowers the quality of the work creating both disgruntled SEOs and unsatisfied customers.
The second method to lower prices is to provide a service that requires less time and less resources. So let’s say that for $250 a month, the SEO spends 5 hours and offer to do some very specific things like create 3 keywords, register the domain at a few sites, etc. What this method does is still charge the customer money, but fails to optimize their site. Granted the longevity of the campaign (say $250 a month at 5 hours for a year) will make an impact over the long run, this method is slow and steady and could leave much potential ROI on the table. Considering what’s outline in the SEO agreement, there is a high probability that the site won’t be optimized to what the customer expected. This is also bad as now that customer have no faith in the merits of SEO and will be more skeptical in the future.
Everyone wants the number one spot! We, as SEOs can’t promise that. But we allude to having the potential to do so. However, for less money, are we alluding to having the potential to give the customer the ninth spot. The implications are destructive for a healthy industry.