SEO, in the world of 2016, is ever more of a pressing issue. Digital real estate is very important, especially to a business. The measure of a website’s success is typically based off ROI. One of the best investments that a business can make is in it’s digital real estate. SEO not only improves search rankings, but it also improves usability of a site, along with functionality and design. An SEO’s insistence on search and page rankings allow for a more concise site that it is readable by the search engines, and thus, more readable by the human engines. To create a website specifically for business and without utilizing SEO can be damaging to the business.