The technology industry today has job titles that you don’t really find anywhere else. User experience, or “UX”, is one of them. It seems like every tech company is hiring in “UX design” and “UX research”, but it’s hard for outsiders to know what exactly it is that they do.
Becki Hackett of Mary gave an excellent presentation today on the products of her Mary Kay business. Becki provided great information on the changing laws for UV protection and sun screen. She stated:
“Every time the laws change, Mary Kay changes their policies and procedures right away to be in compliance”
Becki Hackett had a string of products that she showcase, allowing everyone in attendance to learn more about their beauty and wellness needs. Becki Hackett spoke with Casanova Information Services about web design and SEO and how much of an impact they can have on any business.
If you are in the market for beauty and wellness products, be sure to contact Becki Hackett of Mary Kay.
Becki Hackett can be reached via her website at:
Jodi Heifner-Divierto of “Jodi Knows Homes” visited Casanova last week. We had an extensive conversation about realestate, SEO, and web design. We even discussed some new technological developments in the Augmented Reality space and how that will affect the realestate market.
Check out Jodi’s website at: http://www.jodiknowshomes.com
Augmented reality provides many visual aids and supplemental information for realtors to provide to potential buyers. Imagine holding your phone up to a beautiful cabinet in a home and getting a video or other information on the cabinet. Or even holding your phone up to a yard sign and watching a 360 video and tour of the inside of the home!
We also discussed SEO and how important it is to the real estate market. Contracting a seo marketing company provides any business owner, especially a realesate agent, the ability to get their information in front of their customers online.
It appears to be a seller’s market in the Naperville-Plainfield-Oswego and Will county area. If you are looking to sell your home contact Jodi at her website:
Casanova visited Postnet of Shorewood this past Thursday. Postnet is a printing, marketing, and shipping company located in Shorewood, Illinois. Postnet delivers small business solutions that can help to grow your business. Anything from printing business cards, fliers, newsletters, and custom branded merchandise, Postnet delivers. Postnet also offers postal services and is a drop-off and pick-up location for all the major shippers. They also host P.O boxes for small businesses which are very helpful, especially for SEO purposes. Postnet offers printing and copy services and can be a huge help as far a marketing your business.
Postnet has college educated graphic designers on staff who all hold bachelor’s degrees in graphic design from accredited universities. This speaks volumes to their ability to serve your graphic design needs. Casanova is currently in talks with Postnet about a potential partnership which would entail Casanova providing web design and SEO services to their customers. If you haven’t visited Postnet yet, we highly recommend that you stop by and see all that they have to offer!
The knowledge graph was introduced by Google in 2012. It is a way for information that you are searching for to be presented more easily as opposed to looking a SERPs, or search engine results. The knowledge graph for businesses (which we at Casanova refer to the “business showcase”) is huge for representing your business interests online. If your business doesn’t appear in the knowledge graph, then you are seriously losing out. How do you get into the knowledge graph? The three major search engines, Google, Bing, and yahoo, each have their own knowledge graph (But they have different names) and methods for entering it. Google my business is the way to enter the knowledge graph for Google. Google my business allows you to enter business information and to get a google+ page for your business which does wonders for your SEO. Bing Places is the way to enter the knowledge graph for Bing. These tools are paramount to your businesses’ online presence and should not be overlooked by any business.
The knowledge graph is aimed at semantic search with three main goals: answer, converse, and anticipate. The Knowledge graph seeks to become a robot that humans can talk to get information and to learn. Where do you stand with understanding the knowledge graph and how it relates to your business?
Today, Casanova had it’s Ribbon cutting with the Plainfield Chamber of Commerce. We were delighted at the support given from the community. Casanova Information Services directly supports the village of Plainfield with many services ranging from Computer Repair, IT Support, Web Design, and SEO. Our Shorewood location currently serves the Plainfield area. We definitely look forward to bringing our computer repair services and many other services to the citizens of Plainfield. When there is a need in the community, Casanova is dedicated to fulfilling that need. There is currently not many options for computer repair and general IT services in Plainfield. We are currently looking for a location that is central to town so that we can best serve the entire village.
Thanks for your support Plainfield Chamber of Commerce!
Area and regional SEO is very important to a local businesses growth. To underestimate the value of optimization is to significantly leave out a huge part of your marketing campaign. Local optimization ensures that your business is known locally for searches. With ubiquitous smart phone use, most people are looking down instead of up. Having a website that is easily found via a mobile device generates leads. Optimized content geared toward niche audiences leads to ROI in big ways. In the Areas of Plainfield, Joliet, and Shorewood Illinois; there is ample opportunity to take advantage of SEO. Many industries in the area have not optimized their sites nor their content. Companies in this region may be able to gain advantage over there competitors by taking advantage of an SEO.
Social networking, media campaigns, SEO; have been huge for the last 8 or so years, and are becoming more important than ever moving into 2016. Many large scale companies offer SEO services, however, some may be too large to provide adequate assistance. As we move more into the area of the semantic web, SEO become more complicated, personal, and niche based. Having a neighborhood SEO that knows the area, knows the business, and who is assessable for intimate conversations about your website and your business is optimal when looking optimize your site.
SEO, in the world of 2016, is ever more of a pressing issue. Digital real estate is very important, especially to a business. The measure of a website’s success is typically based off ROI. One of the best investments that a business can make is in it’s digital real estate. SEO not only improves search rankings, but it also improves usability of a site, along with functionality and design. An SEO’s insistence on search and page rankings allow for a more concise site that it is readable by the search engines, and thus, more readable by the human engines. To create a website specifically for business and without utilizing SEO can be damaging to the business.